Rainer Sauser becomes Operations Director at Publicitas
Rainer Sauser will take over the newly created role of Operations Director at Publicitas on October 1, 2013 and will thus become a member of the company management.
The 56-year-old is a former Publicitas executive and most recently worked at AZ Medien as Managing Director Systems & Services and member of the Executive Board. In his new role, Sauser will report directly to CEO Alain D. Bandle.
Sauser will be responsible for processing (order preparation and processing), IT and facility services and will play a leading role in the introduction of Mediaspectrum's new core system by Publicitas BPO partner Xentive. The new system solution will enable Publicitas to process advertising campaigns via a web-based platform from 2014 and thus further automate advertising placements.
From 2009 to 2013, Sauser was responsible for the introduction of self-direction in advertising sales at AZ Medien and later Managing Director of Systems & Services, which included IT, prepress, order processing, invoicing and process management. From 1980 to 2007, Sauser held various management positions in sales and marketing at Publicitas.
Alain D. Bandle, CEO Publicitas: "I am very pleased to be able to fill the position of Operations Director at Publicitas with an experienced person like Rainer Sauser. Rainer Sauser has in-depth knowledge of operations, which is of great importance for the increasing automation in the Publicitas process landscape".
