Amplifon, the leading global provider of hearing aid systems, is entrusting Walder,Werber with the entire communications budget for the Swiss market. Here, too, Amplifon is the leading hearing aid specialist with around 80 specialist stores. According to the press release, the company intends to retain this position. The market, which has been open since 2011, meant that a radical rethink was also necessary in communication and that the industry had to make itself heard by customers in a completely new way.
From the positioning to the claim to the image campaign and various offer campaigns, Walder,Werber is responsible for the complete new appearance of the hearing acoustics specialist. The entire three-dimensional appearance is also integrated into the communication concept. "Walder,Werber convinced me with their customer-oriented ideas, which were surprising at the same time", Nicole Hermann, Marketing Manager Amplifon Switzerland, explains the choice. The starting signal for the extensive advertising activities will be given in time for 2014.
Four: Four new customers
The Zurich agency Four. is now advertising for the Swiss Internet service provider Cyberlink and is currently developing various offline advertising media for repositioning. Also new to the client portfolio: EWZ and EWZ Energiedienstleistungen, for whom Four. is implementing extensive online and offline measures for B2C and B2B communication. Two other new clients belong to the Galenica Group: Vifor Pharma, based in Villars-sur-Glâne, and OM Pharma, based in Geneva. For Vifor Pharma, Four will be active in the area of trade fair activities and below-the-line communication. Following an international agency evaluation, OM Pharma has chosen Four. to manage an international budget. This mandate includes brand management tasks as well as the conception and implementation of marketing measures for 60 markets. The first implementations will already take effect in Latin America in October.
Hardy Jäggi with mandate from Seilbahn Weissenstein
Hardy Jäggi, the long-serving managing director of News Aktuell Schweiz and head of marketing at the Swiss Dispatch Agency SDA, has set up his own business with the sole proprietorship Hardy Jäggi - Dienstleistungen und Beratung. Thanks to his experience in management, marketing, communication and politics, he offers a wide range of services for companies, authorities and organisations.
His latest client is the Weissenstein cable car, which will begin construction of a new gondola lift - to replace an old chairlift - in September 2013. Hardy Jäggi accompanies the cable car until its commissioning in autumn 2014 with media and public relations work and develops the new appearance of Cablewayweissenstein.ch.
SBB Immobilien opts for Schneiter Meier
SBB Real Estate is repositioning the shopping offering at the major stations in Berne, Basel, Zurich, Lucerne and Geneva, replacing Railcity. In a second step, parts of the brand systamatics will be transferred to the other 27 major stations such as Winterthur or Lausanne.
After a multi-stage evaluation process for the development and implementation of the brand strategy for railway stations 2013/2014, SBB Immobilien has chosen Schneiter Meier. The mandate includes the development of the brand system, the development of the signage concept and the implementation of all signage measures. schneiter meier was also entrusted with the development and implementation of the launch communication and the long-term marketing communication. The first phase of the contract is scheduled to run until the end of 2014.
Rod: Pitch of the Federal Office of Public Health won
The Federal Office of Public Health awards the mandate for the Love Life 2014-2018 campaign to the Rod agency. After a two-stage, selective tendering process, the Rod agency in Zurich is awarded the mandate.
The campaign is being implemented by the Federal Office of Public Health in collaboration with the Swiss AIDS Federation and Sexual Health Switzerland as part of the National Programme HIV and other Sexually Transmitted Infections 2011-2017, according to a statement. It informs and raises awareness among the Swiss population about protection against HIV and other sexually transmitted infections.