Leo Burnett sends masked loaves on a thieving spree
Leo Burnett Switzerland's striking Floralp campaign enters the next round with new subjects.
This time, a group of bread loaves empower themselves to the irresistible Floralp butter. In doing so, they convert the bread bag into a thief's mask and steal the butter from the poster. The posters are on display now.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising / Promotions SMP), Céline Jagisch (Project Manager Floralp SMP). Responsible at Leo Burnett Switzerland: Christian Bircher (CD/Art), Patrick Suter (CD / Text), Marco Donada (AD), Peter Brönnimann (ECD), Annika Seidel, Fabian Schiltknecht (Consulting), Suzana Kovacevic (Art Buying). Photographer: David Willen, Image Editing: Tania Willen.
