New book by Dominik Imseng
With "The Idea is the Moral of Advertising," Imseng's advertising texts are now available collected as an e-book.
From message to content, from target group to community: Hardly any other industry is changing as much as advertising. Swiss advertiser and journalist Dominik Imseng ("Think small. The story of the world's greatest ad") has been regularly taking the pulse of the creative industry since 2006, especially for the "NZZ am Sonntag". He conducted interviews with star advertisers such as Alex Bogusky, Amir Kassaei or Erik Vervroegen, presented the true "Mad Man", explained why advertisers killed coolness or why they are less likely to become terrorists.
Imseng's collected advertising texts as an e-book for the Kindle or the Kindle app can be found on Amazon.com.
"A valuable read for anyone who wants to better understand the struggle for attention, THE scarce resource in the world of the 21st century - and doesn't mind being thoroughly entertained in the process." Christoph Zürcher, NZZ am Sonntag
