Serviceplan: Travel compensation for Oprah

Serviceplan came up with an advertising theme for Stöckli Outdoor Sports to make Täschligate victim Oprah Winfrey feel gracious and put Swiss hospitality in a better light.

With a banner on various News portals the U.S. talk show host will be offered the traditional travel allowance that Stöckli grants to all customers who come from afar. However, the travel allowance is only one of many benefits to be enjoyed here: courteous and competent advice, a huge selection of quality products - including bags, of course - as well as in-depth know-how in the outdoor sports sector make a visit to Stöckli a pleasurable experience.
Serviceplan Suisse and are responsible for conception and implementation.


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