KSP for Hirslanden: Expertise you can trust
Competence that creates trust. This is the new message with which the private hospital group appears in its new print campaign by the agency KSP Krieg Schlupp Partner.
Because Hirslanden demonstrates this expertise every day in a wide range of disciplines (for example, sports medicine, technology, cutting-edge medicine at the highest level and hotel business), according to a statement. And it does so in 14 clinics in Switzerland. To demonstrate this diversity, KSP Krieg Schlupp Partner always shows two Hirslanden specialists per subject of the new campaign, each contributing the know-how of their discipline. The cardiologist and the nurse, the cook and the abdominal surgeon, or the orthopedist and the physiotherapist.
Patients and potential patients of Hirslanden are addressed. Swiss, but also international prospective patients for whom treatment in Switzerland is a possibility. Therefore, Hirslanden is again present in every issue of the Swiss Inflight Magazine in the section "Swiss Quality Health Care".
Responsible at Hirslanden: Julien Buro (Head of Marketing), Christina Maron (Head of Advertising). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (creative direction), Beat Egger, Daniel Zehnder (concept, text), Anita Kummer (art direction), Joël Gessler (graphics), Harry Zogg, Christoph Ilg (consulting), DAS BILD, Judith Stadler and André Uster (photography).
