Swiss Star 2013 packaging competition

The Swiss Star packaging award is being presented for the 44th time this year. The aim of the competition is to showcase the creativity and innovative strength of the Swiss packaging industry, the Swiss Packaging Institute SVI said in a press release. The award is the flagship of the industry. The competition is open to innovative packaging and packaging systems that have either been developed, designed or manufactured by Swiss companies or individuals, or by foreign companies or individuals who have launched their entry on the Swiss market. Each entrant may submit several items of packaging.

The "easyFairs Green Packaging Award" will be presented once again. The closing date for entries is August 23, 2013. Svi-packaging.ch to find.

Prizes in five categories

The Swiss Star is awarded in the following categories: Sales packaging, shipping packaging, display packaging, packaging and labeling systems and prototypes. Packaging of all materials is eligible for the competition. The focus is on promoting and recognizing holistic packaging solutions, regardless of the packaging material. The main criteria for evaluation are the protective, logistical and marketing functions of the packaging. The criteria of design, economy and ecology are also assessed. The degree of innovation of the submitted packaging is decisive.
The jury is made up of representatives from the packaging industry, the packaging industry, the transportation industry, consumers and other institutions.

Audience Award - the voice of the consumer

In addition to the Swiss Star, the Audience Award is also presented. Here, it is not the jury but the consumers who decide on their packaging of the year. The result of the public vote also provides information about the preferences and motivation of consumers. This can also be used by companies as an indicator for future developments. Voting for the Audience Award starts in September 2013.