Stailamedia strengthens position in western Switzerland

Zurich-based Stailamedia will take over exclusive online marketing vis-à-vis national media agencies for Le Nouvelliste, La Côte and Arcinfo with immediate effect. ESH Médias will continue to handle direct and mobile customers itself.

The ESH Médias Group is the largest independent newspaper publisher in western Switzerland. Its titles enjoy strong regional roots. Stailamedia is now responsible for the nationwide marketing of advertising formats in the display and video sectors. With this partnership, the online marketer is expanding its premium portfolio by around half a million unique visitors from Western Switzerland. "We are delighted to be representing the ESH Médias Group, a publisher with leading news titles in French-speaking Switzerland and a correspondingly attractive target group," says Michael Baum, Managing Director of Stailamedia.

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