Leo Burnett warns about asbestos for Suva Pro
Leo Burnett Switzerland has developed a campaign for Suva Pro to raise awareness of the invisible threat of asbestos.
Asbestos is a building material that has been widely used in building construction. Because even small amounts of released asbestos fibers can lead to cancer, the building material has been banned since 1990. But in older buildings that are being renovated or demolished, there is still a danger from asbestos dust that is invisible to the eye. Leo Burnett Switzerland has now developed two subjects to draw attention to the invisible threat. One is a trade advertisement and the other is a lenticular subject that is used as a poster and postcard in the environment of the construction industry.
Responsible at Suva Pro: Daniela Bassi (Head of Communications and Marketing), Urs Schaad (Head of Marketing Communications), Edgar Käslin (Head of Chemicals Division), Beat Enderlin, Mirjam Birrer (SuvaPro Communications Consulting). Responsible at Leo Burnett Switzerland: Christian Bircher, Patrick Suter, Roland Buob, Oli Kreienbühl (Creation), Peter Brönnimann (ECD); Michael Gassler, Ivana Giannakis, Simone Ammann (Consulting); Erasmo Palomba (Art Buying). CGI: Mécanique Générale.
