New quick check for the MarKom mix
Accelerom has launched a success check with which companies can review their marketing and communications mix within a short time. The test shows how effectively and efficiently the instruments are used, points out scattering losses and shows optimization potential.
Social media, classic advertising, brochures, advice at the POS... With today's variety of interaction options with customers, companies are confronted with the risk of investing in the wrong measures and neglecting channels that are relevant for success. The consulting and research company Accelerom has therefore launched a success check that tests the marketing and communication mix (MarKom-Mix) in terms of effectiveness and efficiency in a short time: the 360TEV (Touchpoint-Efficiency-Valuator) - Multichannel-Marcom-Check.
The check includes 80 instruments and media in marketing, communication, sales and service. In contrast to many other studies, Accelerom surveys not only paid media (paid advertising measures/classical advertising) but also owned media (channels that the company manages or controls/corporate publishing) and earned media (content that originates from consumers, e.g. social media, virals, word of mouth) - online and offline. The tool-supported success check is carried out on a customer-specific basis and is particularly suitable for strategy development, campaign planning and target group marketing. Optimization potentials for brand management, the choice of off- and online media mix, mobile internet communication or sponsoring activities are revealed.
Our subscribers can read more about Accelerom's new success check in the print edition of Werbewoche number 12 (05.07.13), or online: MarKom mix put to the test.
More information on Accelerom's website: Accelerom.com/multichannel-check.
(Teaser image: Keystone)
