Wunderman: Great cinema for Internet Explorer
Wunderman was commissioned by Microsoft to create a campaign for the new Internet Explorer: The sliding doors of Zurich's Metropol cinema play the leading role.
In the campaign for Internet Explorer 10, Microsoft Switzerland is using, among other things, an international cinema spot with the song "Your Touch" by Blake Lewis. In order to play on the medium "cinema", so to speak, on the whole canvas width, Wunderman Zurich in cooperation with UM and Werbeweischer has occupied an extraordinary poster site, as the agency announced on Monday. The entire door front of the Metropol cinema in Zurich now clearly announces that there is a new Explorer.
The poster works just as smoothly as the new, more flexible and touchscreen-oriented Internet Explorer 10. When moviegoers open the sliding doors, parts of the poster disappear, but the meaning remains the same: With the new Internet Explorer, you can experience great things, even outside the movie theater.
Responsible at Microsoft Switzerland: Vanessa Marr (Product Marketing Manager Internet Explorer), Daniel Furger (Marcom Manager CMO). Responsible at Wunderman: Thomas Engeli (CD) Daniel Schranz (AD) Florian Tillmann (text), Sebastian Eppler (graphics), Yves Marcoux (DTP), Fabian Schuoler (production), Nicole Platel (consulting).
