Leo Burnett Switzerland: New built for HGC
For the Swiss building materials dealer HGC, Leo Burnett Switzerland has developed another subject for the current campaign. This time for the drywall sector.
The subjects are intended to show that dry construction has a decisive advantage over conventional construction: "You can build much faster with it". Leo Burnett Switzerland has put this advantage in the limelight in a striking way.
In addition, HGC shows on the radio that its wall and floor coverings made of materials such as parquet, ceramics and natural stone give rooms a soul and make people feel especially comfortable, the agency says. "So comfortable, in fact, that even the most amazing contest prizes that can be won on the radio don't faze them."
Responsible at HG Commerciale: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications), Karin Ruetz (Marketing Planner). Responsible at Leo Burnett Switzerland: Sebastian Krayer (AD), Patrick Suter (CD and text), Johannes Raggio, Peter Brönnimann (ECD), Michael Gassler, Fiona Gottwald (consulting), Suzana Kovacevic (art buying). Recording studio: Hastings. Photography: Oliver Nanzig.
