Leo Burnett Switzerland: Even more potential discovered
Leo Burnett Switzerland continued the campaign for the Swiss Structured Products Association (SSPA). Two subjects and two radio spots discover more pores.
The "Discover the Potential" campaign launched last year is being expanded with new measures. According to the press release, the aim this year is once again to give investors a tangible understanding of the advantages of the complex world of structured products. In addition to two other campaign subjects, there are now also event-related ads for Art Basel or a concert in the Tonhalle, for example. Radio spots are also running before programs such as "Roger gegen Roger" or "Börsenmagazin". The new measures are on air with immediate effect.
Responsible at the Swiss Structured Products Association: Jürg Stähelin (Executive Director SSPA); Daniel Sandmeier (President SSPA), Peter Keller (Head of Operations & Standards SSPA). Responsible at Leo Burnett Switzerland: Marco Donada (Art Direction); Patrick Suter, Fabian Windhager (Text); Peter Brönnimann (ECD); Isabelle Meier, Corinna Nippes (Consulting); Erasmo Palomba (Art Buying). Recording studio: Hastings. Photo: Patrik Fuchs. Image processing: Süsstrunk & Jericke.
