Metadesign: Five annual reports designed

This year, the Zurich agency Metadesign has again conceived and designed five annual reports. The clients are Bucher Industries, Careum, Dufry, Walser Privatbank and Rieter.

"The role of the annual report is changing. Our examples this year also show that. The topic of storytelling, for example, is gaining in importance. And multimedia. In the process, the annual report is increasingly becoming a medium that is also intended to convince emotionally and strengthen the brand with readers," comments Benjamin Gilgen, Managing Director of Metadesign.

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