Goldbach Interactive new digital lead agency for Sunrise
The Swiss telecommunications provider Sunrise now relies on the know-how of Goldbach Interactive. The agency was able to prevail in a multi-stage pitch process.
Effective immediately, Goldbach Interactive will assume overall responsibility for conception, creation and media planning in the area of online marketing. The agency writes that the collaboration is already bearing fruit: "In addition to the existing offline measures for the "MTV Mobile" offer - with which Sunrise wants to address the under-26 segment - Goldbach Interactive realized an online campaign. This is currently live and focuses on both awareness and sales with a targeted mix of branding and performance placements.
The next campaign has already been launched at the beginning of this week: It promotes Sunrise postpaid subscriptions with the latest smartphone devices. Further projects are currently being planned, according to the statement.
Responsible at Sunrise: Martin Steiner (Manager Online Demand & Processes), Nina Falk (Senior Digital Marketing Manager). Responsible at Goldbach Interactive: Thomas Schrämli (overall responsibility), Mario Kurmann (consulting), Miriam Stefania (consulting media), Cyrill Schneider (creative director), René Schoedon (art director), Maurus Gross (junior art director), Dominic Wirz (text).
