Prime: New ambassadors for recycling campaign
Prime Communications has further developed the poster campaign for Swiss Recycling to raise awareness of correct separation and disposal and has recruited new celebrity ambassadors.
In a first wave of posters in the fall of 2012, ski racer Lara Gut, orienteer Simone Niggli-Luder and motorcycle racer Tom Lüthi called on the Swiss to collect and separate: "I separate. And you? Join in!". In the second wave of posters from mid-April, five new ambassadors will be added: internationally successful model Nadine Strittmatter, singer Fabienne Louves, explorer and adventurer Bertrand Piccard, singer Luca Hänni, and rapper Steff la Cheffe.
Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Matthias Traber (Project Manager). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Jan-Jesse Müller, Sylvie Saxer, Nicole Tschanz (Consulting), Sven Christinger (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).
