Scholz & Friends: Yogurt without fine print
Mit Jogurtpur hat Emmi ein Jogurt aus nur drei Zutaten auf den Markt gebracht: Jogurt, Früchte, Zucker und sonst nichts. Scholz & Friends kreierte dazu die Launch-Kampagne.
To launch the product, Scholz & Friends Switzerland has developed a TV, poster and print campaign that gets to the heart of the product USP for all yogurt lovers: with Emmi Jogurtpur, the unwelcome "small print" is now a thing of the past. The new TV commercial, which is flanked throughout Switzerland by posters in F12 and F200 formats, megaposters in Lucerne, Lausanne and Zurich, and public reports in consumer magazines, is now on air. Axel Laubscher was the director.
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Katharina Müller (Marketing Manager), Nicole Laager (Group Brand Manager), Isabelle Erne (Senior Brand Manager). Responsible at Scholz & Friends Switzerland: Christian Vosshagen, Sabine Bremermann, Roger Dobmann, Gregor Fitz, Sarah Tempelmann, Julia Bochanneck, Lukas Frei (creation); Mathias Rösch, Tina Mons, Martin Samsel (consulting); Heiko Baumann, Sonja Jegen (production), Cristina Tamargo (art buying). Directed by: Axel Laubscher. Film production: Cobblestone Film Production. Agency Producing: Sebahat Derdiyok. Photographer: David Willen. Image processing: Tania Willen. Media agency: Mediacom.
