Leo Burnett Switzerland: Beautify everything with Micasa
Living is not a one-time completed project, but an evolving process. With a new campaign, Leo Burnett for Micasa wants to motivate people to make more of their home.
A new series of spots shows what happens when you make more of the different rooms. The insight that everyone gathers in the kitchen at the end of occasions at home serves as the implementation. But with a little imagination and new furniture and accessories, the other rooms suddenly compete with the kitchen. And so, in the course of the TV spot, guests also gather in the children's room, the bathroom or even the newly refurbished laundry room. In addition to the main spot, various additional spots throughout the year draw attention to the respective promotions, according to the press release.
Responsible at Micasa: Christoph Vogler (Head of Market Development Specialty Stores), Katrin Tschannen (Head of Market Development Micasa), Claudia Schüepp, Pascal Fussen, Marjana Dugonjic (Project Management). Responsible at Leo Burnett: Johannes Raggio, Pablo Schencke (Creation), Michael Gassler, Sebastian Zeuner (Consulting), Erasmo Palomba, Suzana Kovacevic (Art Buying). Directed by: Trevor Melvin. Production: Markenfilm, Florian Studer. Music: Spacetrain.
