Meta Design repositions Migros brands

Migros commissioned Meta Design to reposition a Migros branded article and a strategic assortment brand on the market. Both brands are in the lifestyle sector and have been on the market for several years.

The repositioning is currently intended to strengthen both own brands and align them with future market requirements, according to a statement. In addition to the strategic positioning, Meta Design developed the visual brand platforms. Together, the two elements form the basis for a consistent brand presence - from communications to advertising and packaging.

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