Leo Burnett: Easter campaign for Chocolat Frey

Leo Burnett Switzerland created an Easter campaign for Chocolat Frey in which Mongolian children talk about our Easter traditions and chocolate.

Chocolat Frey is staking its claim to be both the most eaten and the most popular chocolate in Switzerland not only on two poster subjects, but also with a new TV spot: After Chinese, Mexicans and two Finnish women have already raved about Frey, in this film it is Mongolian children who talk about a small chocolate egg and our somehow strange Easter traditions, according to a press release. Or isn't it a little negligent to leave such fine chocolate lying around in the garden?

Responsible at MGB/Chocolat Frey: Marc Engelhard (Head of Marketing Communications), Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager M Branded Products), Gabriela Grütter (Head of Category Management Confectionery), Serge Doutaz (Head of Marketing and Sales Chocolat Frey). Responsible at Leo Burnett Switzerland: Martin Spillmann, Johannes Raggio (ECD), Pablo Schencke, Johannes Raggio (Creation), Michael Gassler, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic, Erasmo Palomba (Art Buying). Film Production: Pumpkin, director: Robert Jitzmark.

(Visited 18 times, 1 visits today)

More articles on the topic