The winners of the Marketing Trophy 2013

Twelve projects competed for the Marketing Trophy 2013. The interdisciplinary jury of experts, headed by Marco Bernasconi, awarded prizes in four categories. In addition, an audience prize was awarded.

SME category

Stanserhorn Railway: A convertible of the skies
Surprising world first in central Switzerland: the convertible cable car on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Involved agency: Mettler Communications

Category Large Entrepreneurs

BLS: Lötschberg success story
A new dimension in the excursion market: a cross-destination excursion brand for day trips has been developed under the "Lötschberger" brand. The "Lötschberger" covers the entire service chain from information at home to aftercare.
Initiator: BLS, railway company
Involved agency: Erdmannpeisker

NPO category, 2 winners:

One Young World: Taking matters into your own hands
When political and business leaders fail, youth take matters into their own hands. This is the message of OYW, One Young World, an annual congress for intercultural dialogue and global leadership.
Initiator: One Young World
Involved agency: Havas Worldwide Zurich

My Happy End: Remaining in the best memory
In Switzerland, around 30 billion francs are bequeathed each year. Of this, only about 1.5 percent goes to charitable organizations. With the aim of increasing this inheritance share, 18 well-known NPOs have joined forces to form the "MyHappyEnd" association.
Initiator: Association My Happy End
Involved agency: Contexta, Bern

Special Price:

Maurice Lacroix: A watch on a world tour
With the Pontos S ultra sportive campaign, Maurice Lacroix wants to convince the world that it has created one of the best luxury watches in the sports sector - with a surprising social media campaign. Behind this is the insight that today, even customers in the luxury sector can only really be convinced on this channel.
Initiator: Maurice Lacroix
Involved agency: JWT/Fabrikant

Audience Award:

Stanserhorn Railway: A convertible of the skies
Surprising world first in central Switzerland: the convertible cable car on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Involved agency: Mettler Communications

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