Leo Burnett: Dormant business talent
Leo Burnett shows for Juventus: young people have many different talents - the business school looks for and promotes those that are central to professional careers.
Juventus' new posters and ads feature young people who have quite amazing talent, but it's questionable whether it will help them in their future careers. The new campaign thus dramatizes the fact that many young people have various talents, but are still undecided about what they should become professionally. And that's exactly where Juventus pulls the lever. Because at Juventus Business School, according to the statement, teenagers are optimally prepared for their future, actively supported and individually encouraged. In this way, they quickly find out where the strengths and talents of the individual students lie and can guide them along the right path accordingly.
Responsible at Juventus: Matthias Rüegg (School Director), Stephan Ogg (Head of Marketing), Nicole Baumgartner (Marketing). Responsible at Leo Burnett Switzerland: Peter Brönnimann (Executive Creative Direction) Simon Staub, Pablo Schenke (Creative Direction), Niels Schäfer, Marco Donada (Art Direction), Simon Smit (Text) Rolf Zimmermann (Strategy, Tobias Schoen (Consulting). Photos: Rico Rosenberger.
