Prospect of a happy ending
Time to renovate? The creatives at Metzgerlehner help homeowners make a difficult decision and have developed a campaign for the 4B Group's windows to do just that.
The 4B Group is a traditional Swiss company, now in its 4th generation, with headquarters in Hochdorf and branches throughout Switzerland. The family-owned company, active in facade and window construction, offers high-quality and innovative products such as the only Swiss Minergie renovation window made of wood-aluminum.
For the target group of homeowners, Metzgerlehner developed a brand campaign that not only serves to build up the image, but also sets accents in sales at the same time. The campaign combines the advantages of the outstanding product quality of 4B windows with an emotional benefit that can be used to differentiate the brand: The target group basically associates renovation with worries and uncertainty - worries about having to deal with complicated processes, that everything will be more expensive than planned, that dirt will be made, that deadlines will not be met, that work will be done sloppily or that damage will occur.
In this situation, the campaign aims to help the target group make a difficult decision - with a promise that can also be kept by the market leader 4B: Just like in a nice Hollywood movie, 4B promises a happy ending. Thanks to the patented product as well as the clean and gentle installation process, the target group need not worry. Because only 4B has the window with a built-in happy ending. This takes place when looking out into the garden. "With the leitmotif of the happy ending, a metaphor was chosen that stands for carefree happiness like no other and with which everyone immediately has a positive image in mind," explains CD Michael Rottmann. In addition to the three TV commercials, which were produced by Pumpkin Films and director Alexandra Fisher in "grandiose Hollywood style," the campaign includes many other advertising media such as online, ads, flyers and promotions. pan
