Metzgerlehner: Campaign for Villiger cigarillos
Metzgerlehner has launched a new campaign for Braniff Cortos Cigarillos from Villiger. Freedom and adventure are the focus this time.
Villiger's traditional Braniff Cortos cigarillos brand bears the likeness of the South American bon vivant Señior Braniff in its logo. For the relaunch of the brand, Metzgerlehner, Villiger's in-house agency, is virtually portraying Señior Braniff's descendant, according to a statement.
He is at the center of the new campaign and is supposed to embody the indomitable bon vivant from a timeless world of adventure. Committed only to himself and to infinite freedom. The campaign wants to spread the attitude towards life, which is to stand confidently against the benchmarks of a fast-paced and complex present, in Switzerland, among other things, in ads and at the POS, the statement continues.
Responsible at Villiger Sons: Heinrich Villiger (Owner), Peter Witzke (Managing Director), Tanja Häfeli, Mirja Häseler (Product Manager). Responsible at Metzgerlehner: Michael Rottmann, Janine Aebischer and Annette Vetsch (creation), Andreas Meier and Mirjam Eberle (consulting), Bruno Breitenmoser (production), Cyrill Matter (photographer).
