Metzgerlehner creates happy endings for 4B
Metzgerlehner has developed a campaign for 4B. This is designed to appeal to the target group of homeowners.
However, the brand campaign does not only serve to build up the image. It is to set accents at the same time also in the sales, so the agency in a communication on Friday. The target group basically associates renovating with worries and uncertainty. The campaign aims to help the target group make this decision: 4B promises a happy ending. Because "only 4B has the renovation window with a built-in happy ending," according to the campaign's leitmotif.
In addition to the three TV spots, which were realized by Pumpkin Films, the campaign includes many other advertising media such as online, ads, flyers and promotions.
Responsible at 4B: Mark Bachmann (CEO), René Perron (Head of Business Unit Consumer), Elyne Hager and Fabiana Grilli (Head of Marketing), Jan Keiser (Brand Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Bettina Dührkoop (Strategy), Patrick Meyer (Text/Concept), Jeanine Aebischer (Art Direction), Annette Vetsch and Katja Kurzweck (Graphics), Silvan Metzger and Anna-Lea Michael (Consulting), Mark Berger (Head Online & Social Media), Nextage (Coding); Pumpkin (Film Production), Lamar Hawkins (Production Management), Alexandra Fisher (Direction), On Line Video (Post), Laurent Schmid (Photography).
http://www.youtube.com/watch?v=CHlcYqAtb5Y
