Festland designs the launch campaign for NZZ Sunday Pool

As of March 3, 2013, the three Sunday newspapers of the NZZ Media Group, Zentralschweiz am Sonntag, the new Ostschweiz am Sonntag and NZZ am Sonntag, will form the first national Sunday newspaper combination.

Festland developed a campaign in the trade press for the launch of the Sunday pool. The subjects put traditional Sunday rituals in the picture, to which a new one is added for media planners and advertisers: the year-round Sunday sale.

Responsible at NZZ-Media: Bernt Maulaz (Head of Marketing Advertising Market), Marianne Läderach and Evelyne Mathis (Marketing Advertising Market). Responsible at Mainland: Daniel Peterer (overall responsibility), Lucas Roos (concept/text), Katrin Bohrer (art direction), Cyrill Frick (graphics), Andi Ackermann (consulting).


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