SFLB: The end of the world also has advantages
The world will end this Friday - at least that's what the Mayan calendar predicts. A current ad by Spillmann/Felser/Leo Burnett for Chocolat Frey shows that the end of the world can also have its advantages.
You can eat as much chocolate as you like - the next summer is not coming. And therefore no need to cut a fine figure in a bikini or swimming trunks. So next time you're in Migros, you won't have to decide whether to take the truffles, the chocolate almonds, the chocolate bars or the chocolate bars - you can just take them all. The ad appears a few days before the end of the world in the Migros magazine and in Sunday newspapers.
Responsible at MGB/Chocolat Frey: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager M Branded Products). Responsible at SFLB: Diana Rossi, Simon Staub, Pablo Schencke (Creation), Johannes Raggio (Executive Creative Director); Michael Gassler, Nino Zuberbühler (Consulting); Erasmo Palomba (Art Buying); Armin Zogbaum (Photography).
