Rod: SBB children sing "Welcome Home

Following the success of the song "Welcome Home", sung by SBB employees Selina Beyeler and Hanspeter Zweifel, SBB is saying thank you with a Christmas version at the end of the year. This time, the focus is on the children of SBB employees.

Following the successful launch of the "on the road at home" campaign created by Rod Kommunikation (Werbewoche.ch reported), SBB has come up with something special for the end of the year. With a TV spot in the style of the campaign, the company will thank its customers during the holidays with a special Christmas greeting, according to a statement. The spot will once again feature the song "Welcome Home," penned by Swiss hit producer Roman Camenzind, but this time dressed up for Christmas. It is once again sung by the tried-and-tested duo Selina Beyeler and Hanspeter Zweifel, but this time the actual stars are not the two employees themselves, but the children of the SBB workforce. In a last-minute internal call, the tots were invited to Roman Camenzind's Hitmill studio on a Saturday afternoon to sing the song's chorus. And they came in droves: Between hot dogs and syrup, more than 50 kids ventured behind the microphones.

Single available

With success: The Christmas version of "Welcome Home" is also released and is available as a digital single on the popular download portals such as iTunes available. The profit is donated to a charitable organization, this time the star week of Unicef is considered.

The song from the "unterwegs zuhause" campaign, "Welcome Home," scored a success this year: It immediately entered the top 10 of the official Swiss singles chart and for a time occupied first place in the Swiss iTunes charts. The campaign's YouTube channel also recorded more than 450'000 views in the meantime. The success was an important milestone for SBB in the campaign, which is intended to give customers a pleasant "at home on the road" feeling and sensitize employees to customer- and service-oriented behavior. After a successful casting in which 100 employees applied, 22-year-old clerk Selina Beyeler and 53-year-old train driver Hanspeter Zweifel were finally chosen to record the song "Welcome Home" at Zurich's Hitmill studio.

http://www.youtube.com/watch?v=gI0b-kzGP94

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