Publicis: Mailing realized for Postfinance
A mailing for Postfinance, realized by the agency Publicis, is designed to draw young customers' attention to a special website offering discounts and other extras.
Postfinance regularly offers young customers discounted music tickets, electronic devices and other items at a friendship price. These so-called extras can be found on Postfinance's special youth site.
The Publicis agency created a mailing for the financial services provider that builds several bridges between offline mailing and the online website: A QR code leads to the mobile website, a personalized code allows access to the offers and a Layar app makes the paper mailing sound. Those who take the picture with the app get to see a video of the air guitar hero. The mailing is designed to make wooed and discerning customers aware of the extras, according to a statement.
Responsible at Publics: Roger Rüegger, Marvin Hugentobler, Oliver Gisi (creation); Barbara Lagger, Milène Huber (consulting); Andrea Achermann (DTP); Sandro Ducceschi (programming); Jessica Küng (art buying); Romeo Bucceroni (production).
