Radio 105: big DAB+ promotion
Radio 105 launches its own DAB+ radio model and starts a major promotion in cooperation with Helvetia Youth Insurance. The youth station has been receivable throughout German-speaking Switzerland via DAB+ digital radio since November 2011.
For the first phase, 2000 DAB+ radio sets have been produced, according to the statement, which are presented in the station's "look and feel". 1000 devices will be placed in young trend stores throughout German-speaking Switzerland. The other 1000 devices will be raffled off via Helvetia and on Radio 105. The listeners who win the device will then be presented on Radio 105 with a special Jingle "digitized" ("You are now digitized").
105 CEO Giuseppe Scaglione says: "With Helvetia Jugendversicherung, we have found the ideal partner for this promotion. The slogan of Helvetia Jugendversicherung is "tönt gut". And this is exactly what applies to Radio 105 and DAB+ reception."
