IAB: "Adello" takes the title as "Digital Marketer of the year" 2012

The new "Digital Marketer of the year" is Adello, an agency specializing in mobile advertising. The "Digital Pioneer of the year" award went to Alexander Mazzara, co-founder and CEO of the interactive special interest channel Joiz TV. Finally, Daniel Grossen can look forward to the "Digital Lifetime Award. The long-standing CEO of Scout24 Switzerland is considered a pioneer in the field of online marketplaces. The evening was moderated by Nadja Zimmermann. With around 450 guests in the Kaufleuten ballroom in Zurich, this year's edition of the "Digital Marketing Award" was once again significantly larger than last year, the IAB said in a statement.

Once again, an open online vote decided the winner of the "Digital Marketer of the year" award. After a close race, the winner was "Adello," a startup specializing in mobile advertising around founder Mark Forster and CEO Sandor Laczko. The new "Digital Pioneer of the year," Alexander Mazzara, has managed to combine TV and digital with Joiz and to create an offer that did not exist on the market before, the statement continues. The social TV strategy implemented here even serves as a model for TV producers throughout Europe. This year's winner of the "Digital Lifetime Award" is Daniel Grossen. His work is probably well known to most Swiss Internet users, the IAB added. Whether cars, jobs or classifieds - there is hardly anything that cannot be found on the various scout platforms.

In addition to the VIP event and award ceremony, the three best graduates of the new IAB course "Digital Marketing for Beginners" were also honored. "The event was once again a complete success. Especially the VIP event for the sponsors featured top-class speakers; and with the graduates of our new course, we were able to close the circle perfectly," said Ueli Weber, President of IAB Switzerland.

The nominated projects/companies:

- Zalando - Zalando
- Adwebster - Adwebster
- Joiz TV - Joiz
- Adello - Adello
- Blick Mobile - Ringier

Nominees:

- Olivier Rihs CEO Scout24 Switzerland
- Andi Nigg CEO Adwebster
- Alexander Mazzara CEO Joiz
- Stefan Renninger CEO Romandie Network
- Stephan Obwegeser CEO Search.ch