Metzgerlehner risks a sweet lip
Metzgerlehner was commissioned by Villiger Söhne to develop a brand-building campaign for Constellation Sweets. The campaign focuses on the "sweetness" of the cigars.
Because Constellation Sweets from Villiger is equipped with a sweet filter piece that leaves its sweetness on the lips, according to the agency. The key visual with the sensually sugared lips is mainly used on posters. Flanking the campaign are advertisements, online and POS measures, and a particularly sweet outfit for the promo teams.
The performance has been taking place at selected locations throughout Switzerland since the beginning of November.
Responsible at Villiger Sons, Switzerland: Peter Witzke (Managing Director), Tanja Häfeli (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann, Janine Aebischer, Patrick Meyer, Annette Vetsch (creation), Andreas Meier, Mirjam Eberle, Anna-Lea Michael (consulting), Sabine Liewald, Visualeyes (photography).
