La Liberté, La Gruyère and Le Messager, the three titles of Groupe St-Paul from Fribourg, will be marketed nationally by Publicitas as of 1 January 2013, according to a statement. Groupe St-Paul has mandated Publicitas to market the advertising space of the three titles in the national advertising market (excluding economic area 15). Bookings in the titles can be made via the nationwide sales network as well as via Publicitas' planning and booking tools.
Patrick Cuénoud, Director Western Switzerland: "We are delighted to continue our long-standing collaboration in the national advertising market with Groupe St-Paul. This is a sign of recognition and a vote of confidence in Publicitas' services."
Thierry Mauron, Director of St-Paul Holding: "As of January 2013, Groupe Saint-Paul is transferring the marketing of its titles (La Liberté, La Gruyère, Le Messager) to its newly created company "media f", including exclusive marketing in the canton of Fribourg (economic area 15). With regard to national marketing, I am pleased to continue the relationship with Publicitas."