ADC Young Creatives: TBWA young talent successful again
After 2011, the young creatives of TBWA Zurich again take first place at the ADC Young Talent Competition.
Susana González and Johannes Dörig win the idea hand grenade in the outdoor category for their client Cailler. They won over the jury with a poster campaign that uses facial expression recognition to detect the viewer's mood, suggest the right chocolate and create an individual pack shot. The same campaign was also shortlisted in the Alternative Media category. The two have thus automatically qualified for the Cannes Lions international young talent competition, where they will represent Switzerland in June 2013.
