SFLB designs Finnish commercial for Chocolat Frey
Christmas in the far north. Spillmann/Felser/Leo Burnett has created a TV commercial for Chocolat Frey that conveys a story from the far north to promote the Frey Christmas range.
Frey recently launched a new campaign with the slogan "On everyone's lips since 1887". Following TV commercials in which Mexicans and Chinese swear by Migros chocolate, a Finnish motif has now been added. This Christmas story, characterized by Nordic dryness, is also intended to make it clear: "Frey is irresistibly good. So good that some people prefer to eat it themselves instead of giving it as a gift."
Responsible at MGB/Chocolat Frey: Marc Engelhard (Head of Marketing Communications), Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager M Branded Products), Gabriela Grütter (Head of Category Management Confectionery), Serge Doutaz (Head of Marketing and Sales Chocolat Frey). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Johannes Raggio (ECD), Pablo Schencke, Johannes Raggio (Creation), Michael Gassler, Nino Zuberbühler (Consulting), Suzana Kovacevic, Erasmo Palomba (Art Buying). Film production: Pumpkin. Directed by: Robert Jitzmark.
