Ruf Lanz: Swiss Smile instead of hiding teeth
Ruf Lanz has created an image campaign for the Swiss Smile dental centers. Thanks to a visit to the dentist, no one should have to hide their teeth anymore.
After the tailor-made appearance at the Elite Model Look competition (Werbewoche.ch reported), Ruf Lanz now wants to make Swiss Smile the talk of the town with an image campaign, according to a press release. The message: "So that no one has to hide their teeth anymore: Swiss Smile." The realization: men who let their moustaches grow all the way over their lips. Women who blow-dry their hair conspicuously inward. And girls who bashfully tie their braids in front of their mouths.
The subjects can be seen full-page in Tages-Anzeiger, 20 Minuten and Bilanz, as well as on billboards and in online implementations.
Responsible at Swiss Smile: Dr. med. dent. Haleh Abivardi, Dr. med. dent. Golnar Abivardi (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Sebastian Durband (consulting management), Sabrina Luck (consulting). Image editing: Aschmann Klauser.
