JvM/Limmat: Campaign for Eichhof

Eichhof is the beer from Central Switzerland for Central Switzerland, the agency writes in a statement. With its support for FC Lucerne for over a hundred years, its support for EV Zug, and numerous other regional commitments in wrestling, hornussen, gymnastics, shooting, cattle shows, and culture, the Lucerne beer brand is living its bond with its homeland. And it is precisely this bond that forms the core of the new Eichhof campaign "One for us".

The new campaign celebrates the people of Central Switzerland and their idiosyncrasies in its visuals and other measures. After all, the agency goes on to say, we are dealing with nothing but descendants of William Tell. The motifs show, for example, the "Melchsee-Frutt-Schwinget", a cattle show in Central Switzerland or the well-known panorama of the city of Lucerne. Pithy sayings on beer mats get to the heart of what makes a real Central Swiss, and on the Eichhof Facebook app consumers are invited to tap out their own sayings.

Responsible at Eichhof: Patrik Widman (Group Brand Manager), Claudio Polinelli (Brand Manager), Martin Kürzi (Junior Brand Manager). Responsible at Jung von Matt/Limmat: Fernando Perez, Livio Dainese (Creative Direction), Andy Lusti, Avsar Yildiz (Text), Maurus Zehnder (Art Direction), Aude Kohler (Graphics), Deborah Herzig (Art Buying), Fabian Röthlisberger, Simone Jehle, Dominic Daeppen, Pascal Schwager (Consulting), Nathalie Eggen (Public Relations), Fergus Padel (Photography).