Migrolino: "Slow Down" product line
As part of its CSR partnership with the Swiss Council for Accident Prevention, Migrolino launches a product line dedicated to leisurely driving.
Migrolino is a strategic partner for the "Slow Down. Take it easy." prevention campaign, according to a statement. This campaign became known throughout Switzerland primarily through the TV commercials featuring the bearded guardian angel "Franky Slow Down," the hit parade song, and the "Slow Down" logo, which can now often be seen as a sticker on vehicles.
In order to bring the message of driving at an adapted speed even closer to the target group, a small range of "Slow Down" products has recently become available in the Migrolino store, which is intended to give young drivers in particular, as well as motorcyclists, the necessary coolness to be relaxed and concentrated on the road.
All products contain ingredients (e.g. alpine herbs, cocoa), are supposed to have a positive effect on the physical or mental state of the person, the message says. The product names (in English) refer to properties or effects of the product: e.g. "Calm Down Herbal Ice Tea". The packaging design prominently features the campaign's familiar logo. The color scheme uses a calming sky blue, matching the guardian angel Franky. The following items are now available exclusively in most Migrolino stores: Calm Down Herbal Ice Tea, Wake Up Energy Drink, Easy Chill Chicken Curry Chips, Perfect Recharge Dried Nuts & Fruits, Sweet Cruising Choco-Caramel Wafer, Slow Down Bubbly Milk Chocolate, Relaxing Wild Berry Pastilles, Anti-Stress Lemon Candy and Refreshing Spearmint Chewing Gum.
