SFLB: Safety in the workplace is vital
The SFLB agency launches a new commercial for Suva Pro. The aim of the campaign is to reduce the number of accidents at work.
Under the motto "Vision 250 Lives", Suva has set itself the goal of more than halving the number of serious accidents at work by 2020. To achieve this, the focus of prevention will be placed more specifically on workplaces with high risks. In 2011, a campaign was therefore launched with a dummy that actually suffers serious accidents, as if for demonstration purposes. Following the spot on a construction site, there is now a new spot in an industrial hall. The dummy is also the main character in the new commercial, pointing out the dangers and dramatizing the fact that an accident at work also affects the family. The impressive film will be shown in Switzerland from October.
Responsible at Suva: Daniela Bassi (Head of the Communications and Marketing Department), Urs Schaad (Head of Marketing Communications), Armin Zimmermann (Head of the Occupational Safety Department), Beat Enderlin (SuvaPro communications consultant). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD); Christian Bircher, Patrick Suter, Reto Vogler, Roland Buob (creation); Michael Gassler, Ivana Giannakis, Simone Ammann (consulting); Erasmo Palomba (agency producer). Film production: Pumpkin Film; Directed by: Martin Werner; Postproduction: Bacon CPH.
