OMD: Estée Lauder acquired as new customer

Estée Lauder Companies now has the brands Estée Lauder, Clinique, Aramis, Mac and Bobby Brown managed by OMD Switzerland. The scope of duties includes strategic consulting and media buying for all media for the whole of Switzerland.

Estée Lauder Companies Switzerland was won as part of an agency evaluation, according to a statement. "We were particularly convinced by the strategic approach and the deep understanding of our customer concerns, as well as the comprehensive expertise and creativity in the digital media world. In addition, we can benefit from the strength of OMD's international network with info on media usage behavior and consumer trends," said Goetz Winter, general manager Estée Lauder Companies Switzerland. ELC is managed by Annette Dielmann.

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