SFLB: Micasa catalog relaunched
The agency Spillmann/Felser/Leo Burnett has taken over the design in words and pictures for the new Micasa catalog.
Micasa's new annual catalog features more than 3700 products for the home, according to a statement from the agency. Thus, illustrations and editorial content are part of the new concept of Spillmann/Felser/Leo Burnett. For the first time the catalog contains not only numerous offers, staged in a lively fresh picture language, but also illustrated background information to individual products and many Tipps approximately around living. Whether hanging curtains, removing stains or finding the right mattress - the new Micasa catalog is intended to be an entertaining reference work for furnishing and living at home, according to the press release.
Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Head of Micasa Market Development), Sandra Taddei (Junior Project Manager Micasa Market Development). Responsible at Spillmann/Felser/Leo Burnett: Anna Leudolph, Matthias Fürst, Pablo Schencke, Johannes Raggio (creation); Michael Gassler, Carmen Jegge, Albina Kuqi, Nino Zuberbühler (consulting); Suzana Kovacevic (art buying). Photography: Schaub Stierli Photography. Styling: Location Immediately. Image processing: Felix Schregenberger.
