Basel West: 100 years of Dale Carnegie
One hundred years ago, the Dale Carnegie training of modern management theory began. For the anniversary, Basel West has realized several communication tools.
The anniversary campaign will be used via streetcar dispensers, advertisements and flyers for a distribution campaign in train stations. The courses are considered the world's most successful personality and leadership training, the agency said in a statement Thursday. In Switzerland, the courses are offered in eight regions and advertised in local and national media.
Responsible at Dale Carnegie Training (Switzerland), Rotkreuz: Kurt Straumann. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, concept), Stefan Wengenroth (layout).
