Basel West: 100 years of Dale Carnegie

One hundred years ago, the Dale Carnegie training of modern management theory began. To mark the anniversary, Basel West has created several communication tools.

The anniversary campaign will be used via tram dispensers, advertisements and flyers for a distribution campaign in railway stations. The courses are considered the world's most successful personality and leadership training, the agency said in a statement on Thursday. In Switzerland, the courses are offered in eight regions and advertised in local and national media.

Responsible at Dale Carnegie Training (Switzerland), Rotkreuz: Kurt Straumann. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, concept), Stefan Wengenroth (layout).

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