The anniversary campaign will be used via tram dispensers, advertisements and flyers for a distribution campaign in railway stations. The courses are considered the world's most successful personality and leadership training, the agency said in a statement on Thursday. In Switzerland, the courses are offered in eight regions and advertised in local and national media.
Responsible at Dale Carnegie Training (Switzerland), Rotkreuz: Kurt Straumann. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, concept), Stefan Wengenroth (layout).