In addition, a TV spot with the now 20-time orienteering world champion Simone Niggli-Luder made clear that orienteers have special geographic skills - and not only in the forest, as it says in a press release.
The OL-WM was not only a success for the Swiss athletes (8 medals, thereof 4 gold): The broadcasts of the orienteering competitions on Swiss television had up to 25 percent market share. And in Lausanne more than 20'000 spectators followed the OL-WM.
Responsible at Swiss OrienteeringRuedi Gloor (OC Head of the 2012 World Championships), Brigitte Grüniger Huber (Head of Sponsoring), Nic Russi (Head of Communications). Responsible at Spillmann/Felser/Leo Burnett: Marco Donada, Diana Rossi, Pablo Schencke, Reto Clement (Creation), Peter Brönnimann (ECD), Michael Gassler, Nino Zuberbühler (Consulting), Suzana Kovacevic (Art Buying). Photos: Noe Flum. Film Production: Condor. Directed by: Simon Nagel.