SFLB campaign makes it into the new Globi book
The SFLB agency is delighted: one of its past campaigns is immortalized in the new Globi book "Globi's Journey into the Heart of Switzerland".
The rock cleaning campaign, which started as an April Fool's joke for Switzerland Tourism in 2009 and was so well received that real rock cleaning courses were later even offered, has now been immortalized in book form, according to a press release from the agency.
The story: Globi sees the rock cleaner film at home and spontaneously decides to join in and travels to Central Switzerland. There he swaps his cap for a helmet, helps the rock cleaners with their work and tumbles from one adventure to the next.
