The campaign shows how absurd it is to love the same thing all the time, the agency writes in a statement. The two TV spots each highlight the life of a protagonist who is satisfied with the same thing all his life. One eats only ravioli from childhood to old age. And another never adjusts his mullet hairstyle to his age or the new zeitgeist. The campaign alludes to the health insurance company Santias, which offers different insurance models for different phases in life.
The TV spots will be complemented by online activities. The new claim "For life" is intended to position Sanitas as a reliable partner, the press release continues.
Responsible at Sanitas: Valentin Hüsser (Head of Central Marketing), Claudia Haueter (Deputy Head of Marketing). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (Executive Creative Director), Simon Staub (Creative Direction), Simon Smit (Text), Michael Gassler, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying). Production: Pumpkin Film Zurich. Directed by: Alex Feil. Online: Publicis Zurich; Roger Rüegger (CD), Mohammed Klotz (AD), Melanie Gut (text concept), Tiago Dias, Andi Günter (programming), Matthias Koller, Flavio Muff (consulting). Media: Mediaschneider Zurich; Laurence Saas, Philipp Semmler (media strategy and planning).
"Mullet" commercial (https://vimeo.com/48127040)
Spot "Ravioli" (https://vimeo.com/48127041)