Meta Design designs online annual report for Adecco
Adecco has once again had its current annual report conceived and designed by the Zurich brand specialists. This time, however, with the aim of embracing changes in communication and taking advantage of opportunities offered by online media.
The result is a report that goes beyond a mere financial publication and is intended to function as an integral corporate communications tool. In addition to analysts and investors, clients and employees are also addressed. In particular, the 700,000 external employees who are in daily contact with clients around the globe for Adecco, as the agency writes in a statement on Thursday.
The new annual report is a combination of a classic print report and a multimedia online report. The digital section is intended to appeal to all target groups with a quick overview of all topics. Statements, including those from the CEO and CFO, address visitors personally. Testimonials from external employees give interested parties an impression of the company. And an animated film provides an entertaining explanation of what the company does. Presented in this way, the content should appear more attractive, appeal to several senses and be better retained.
