Meta Design: Brand strategy for new district
A new district is being built near Zurich's main train station in stages until 2020. The Meta Design agency is developing the brand strategy for Europaallee.
With 1,800 study and over 6,000 workplaces, 400 apartments and 160 hotel beds, the new district stands for contemporary, urban quality of life, the agency said in a statement. In addition, the joint project of SBB and the city of Zurich is to set a benchmark for sustainability and mobility.
Derived from the brand strategy developed by MetaDesign, a visual identity as well as a communication concept and campaigns were created and will be implemented starting in September. André Stauffer, creative director at MetaDesign: "Giving a face to a new district while its development is still several years away is a major challenge. The brand identity here becomes a special, unifying element that points the way to the future."
(Image: Keystone)
