SFLB: New corporate design for Klubschule Migros

As part of a brand strategy and branding project, Spillmann/Felser/Leo Burnett designed a new brand identity for the Swiss adult education provider. The new Klubschule look was launched these days with the publication of the new brochures and information media and the completely revised website.

The range of courses covers five areas of professional and personal development: "Languages", "Culture & Creativity", "Exercise & Health", "Management & Business", "IT & New Media". All areas are aimed at three customer groups: private customers, companies and institutions, and trainers. This extended range of competencies and the high quality and professionalism of the industry leader were to unite SFLB in its new brand identity. The image concept, implemented by the photographer duo Sprecher Cortellini, the colour coding, the font (graphics) and the use of the connecting "half frame" element, which runs as an independent design constant through the entire communication mix - from the Post-it note to the diplomas to the Club School timetable - are new.

This will be followed in August by the new advertising presence in the form of a large-scale cross-media campaign.

Responsible at Klubschule Migros: Andrea Ming (Head of Communications Club School, Leisure Facilities), Peter Kyburz (Head of Sales, Companies & Institutions, Controlling, Publishing House ), Ariane Denogent-Gautschi (Project Manager Communications, PR), Manuela Handschin (Project Manager Advertising and Online Marketing), Ariane Lang (Project Manager Communications, PR), Barbara Erne (Publishing House Administrator). Responsible at SFLB: Daniele Barbiero (Brand Design), Peter Brönnimann (ECD), Michael Gassler, Fiona Gottwald, Tina Euerlings (Consulting), Anna Colby (Art Buying), Hanspeter Hunger (Production Management). Photos: Speaker Cortellini.

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