Metzgerlehner designs brand identity for Schmidlin
Schmidlin, a manufacturer of duct and pipe systems, has commissioned Metzgerlehner to design a new brand identity. With a new logo and the new claim "Leading the way in air traffic", the ventilation pioneer's market leadership is to be consolidated.
The new market presence is intended to mark a new beginning as well as continuity in the value proposition, the agency said in a statement. The new image will be implemented at all four company headquarters. In addition to the changes already made to letterheads, vehicles and buildings, price lists, brochures and a completely new website will soon follow.
Responsible at Schmidlin: Jürg and Robert Schmidlin (owners). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch and Katja Kurzweck (Graphics), Mark Berger (metzgerlehner digital), Silvan Metzger and Anna-Lea Michael (Consulting).
