Madagascar 3: Giraffe Melman grants entry to parking garages

For the theatrical release of Madagascar 3, Kinetic, the out-of-home specialist of Mediacom and other media agencies, planned a sensational campaign. This was commissioned by the client Universal Pictures International Switzerland.

In addition to posters and ePanels in train stations, a special ambient media campaign is being used: In several high-traffic parking garages in German- and French-speaking Switzerland, the parking barriers are being effectively redesigned. The long neck of the hypochondriac giraffe Melman now grants surprised motorists entry to the parking garage.
Responsible at Universal Pictures International Switzerland: Aline Kuhn (Media/Marketing Planning). Responsible at Kinetic: Anita Brasi (Account Manager). Responsible at Mediacom: Alexandra Jagnow (Media Planner), Marketer Switzerland for Parking Barriers: Michel Murer (M-Concept, Nyon).


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